It’s difficult to remember a time when Mexican food didn’t play a dominant role in America’s tastebuds. No longer an unfamiliar food choice, Mexican food has become a mainstream food staple for most Americans. Americans love Mexican food and for good reason. In increasingly larger numbers and greater frequency, Americans are choosing Mexican restaurants in pursuit of the vibrant flavors this cuisine offers. This, of course,  has made Mexican restaurants hugely popular. Let’s take a closer look at why Mexican restaurants are continuing to dominate the food scene and how Tijuana Flats has earned its position as a market leader.

1. Full Of Flavor

Mexican cuisine has a very distinct flavor profile that is brimming with spices that deliver bold flavors. There is no denying that Mexican food is as flavorful as it is fun. At Tijuana Flats we take full advantage of this differentiator by offering delicious, full-of-flavor Tex-Mex dishes that use traditional spices but add a unique twist. We also offer our proprietary hot sauce bar that brings the heat while delivering a fun tasting experience. By incorporating fresh ingredients and rich flavor profiles, our food is always crave worthy.

2. Nutritious And Delicious

Mexican food consisting of far more than just tacos and burritos – even though Americans love those two options. At Tijuana Flats we offer all of the dishes our guests expect, but we also provide menu variety with seasonal flavors, always fresh ingredients, and healthy options to delight our guests’ tastebuds. We incorporate a lot of healthy ingredients into each of our recipes, offering a variety of vegetables, proteins, and grains. Our menu truly offers something for everyone who is craving delicious Tex-Mex food.

3. Plenty Of Options

The Tijuana Flats menu provides a range of flavor profiles to give our guests plenty of options when considering what to eat. We have our staples like tacos, burritos, and quesadillas, but we are always providing new twists on these staples as well as adding new, limited-time menu offerings to keep things fresh and exciting for our guests. And, our hot sauce bar means guests can experiment with how they choose to top their food to create new flavors that they enjoy.

4. The Colorful and Festive Vibe

There is something about Mexican food that Americans find just plain fun. We agree! In addition to the food, we have worked very hard to create a distinct, fun vibe at each of our locations. Immediately upon entering a Tijuana Flats location, guests know they are in for a unique experience and that they are going to enjoy every aspect of it. Each of our locations uses the latest technology to deliver great food fast and showcases a fun interior that features a custom mural that speaks to the local community. Plus, the hot sauce bar is always a favorite destination where guests fully enjoy creating unique flavor profiles time after time. No other concept can match the fun vibe Tijuana Flats has created at our locations.

5. Great Price Point

In general, Mexican food has a reputation for being one of the more wallet-friendly restaurant verticals. This fact has helped build the success of the Mexican food category. At Tijuana Flats we offer regular discounts and specials that make dining with us an attractive, economical option that also happens to taste very, very good. We make sure our menu features a variety of foods at different price points so our guests can always find something on the menu that matches their craving and their budget. 

6. A Rich History

Mexican cuisine has a very rich heritage that many Mexican Americans still hold dear. Tex-Mex food has embraced this tradition and made it its own. This rich heritage has created a growing Tijuana Flats Tex-Mex nation that is only gaining in popularity.

These are the key reasons why an increasingly growing number of Americans prefer to dine at a Mexican restaurant and how Tijuana Flats is leading the way.

With bold flavors and colorful experiences piled high with big-hearted, over-the-top service, Tijuana Flats boasts a menu consisting of fresh, made-to-order tacos, burritos, and other Tex-Mex appetizers, entrées, and desserts. The Tex-Mex-For-All brand has been named to Newsweek’s 2023 list of America’s Favorite Restaurant Chains, Franchise Times Top 400 in 2022, Newsweek’s 2021 list of America’s Best Loyalty Programs, and received the National Restaurant Association’s 2018 Restaurant Neighbor Award.

To find out more about what makes Tijuana Flats the top franchise opportunity and the leading Mexican franchise to own, download our free “Hottest Investment in Tex-Mex” e-book today.