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in tex-mex

Learn about the continued growth of the
fast casual Tex-Mex restaurant industry
and what it takes to own your own Tijuana
Flats with our FREE e-book.

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    We understand an important component of our franchisees achieving their personal and financial goals is receiving ongoing support for their brand. We enable our multi-unit operators to easily add Tijuana Flats to their portfolio by providing the support you need from day one. We help you navigate the pre-opening process, so you launch your Tijuana Flats strong. We’ll give you guidance and support on all of the important areas where you need us.
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    Real Estate

    An innovative menu, unmatched hot sauce bar, the latest technology, and a cool interior design go far, but as with any business, location is key. There are many components to securing the best real estate. Our seasoned Development Team provides the key criteria for site selection; however, we are open to exploring non-traditional locations as well.

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    Design and construction

    After you’ve secured the perfect location, the process to build out your Tijuana Flats begins. We will assist you with design layout and provide all the vendors to order furniture fixtures and equipment.

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    training

    Our proven system works. The training you receive is comprehensive, you’ll complete a multi-week training program that blends classroom training and hands-on in the kitchen. When you leave training, you are prepared to hire and train the best team to launch your restaurant. We don’t stop there. Training is ongoing. As new products roll out or procedures change, we make sure you are fully prepared to serve your community and continue to sauce like a boss.

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    marketing

    Tijuana Flats is a respected brand. We will help you build awareness in your community by assisting you with social and digital media as well as billboards and radio, special events, limited-time offers, local store marketing training, community outreach, loyalty program, menu updates, Tijuana Flats app and third-party delivery, as well as providing you with access to our complete library of marketing assets for your use.

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    operations

    We’ve perfected the Tijuana Flats’ business system and will share what we know about day-to-day operations, scheduling, best practices, systems, coaching, pre-opening training, and grand opening support. Franchisees have quarterly calls with the CEO and VP of Operations in addition to working closely with a designated franchise consultant to review KPIs and guest satisfaction scores along with regular store visits. We continue to push ourselves to be the best, making enhancements when we see a way to improve how we operate while keeping the bottom line in mind.

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    technology

    Tijuana Flats is focused on providing our franchisees and guests with the latest technology. Our restaurants use technology in the back of the house and the front of the house. Our guests love our order pick up display that updates them on their order status. And for our curbside pickups, our technology enables efficient delivery to guests when they arrive. These advancements along with our other technology options help us serve our guests and grow the business.

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    Tijuana Flats is a business built on
    full-of-flavor Tex-Mex food and efficient operations. Our focus is on ROI. Low buildout costs, low labor costs, proprietary kitchen layout and workflow design, and the latest technology are key to a successful restaurant and a priority for us.

    The initial investment of a Tijuana Flats
    franchise varies based on the market and site selection you choose. However, the range is $490,050-$878,000.*

     

    Source: Tijuana Flats FDD 2022

    Cost of Entry – $490,050-$878k
    Franchise Fee – $35,000
    Yearly Royalty Fee – 5%
    Marketing Fund – 1.5%
    Liquid Capital Required – $500k
    header-the-numbers

    Tijuana Flats is a business built on
    full-of-flavor Tex-Mex food and efficient operations. Our focus is on ROI. Low buildout costs, low labor costs, proprietary kitchen layout and workflow design, and the latest technology are key to a successful restaurant and a priority for us.

    The initial investment of a Tijuana Flats
    franchise varies based on the market and site selection you choose. However, the range is $490,050-$878,000.*

    Source: Tijuana Flats FDD 2022

    Cost of Entry – $490,050-$878k
    Franchise Fee – $35,000
    Yearly Royalty Fee – 5%
    Marketing Fund – 1.5%
    Liquid Capital Required – $500k
    our process
    1 Complete Our Online Request Form. You may also contact Christine Elam at 407-619-6790 or Christine.Elam@tijuanaflats.com. Once we receive your completed form, a member of our team will contact you.
    2 Review our Franchise Disclosure Document. We will connect with you, giving you an opportunity to learn more about our brand and to ask us any questions you may have. If you would like to move forward, we will send you a Franchise Disclosure Document (FDD) and an Application for you to complete. The FDD provides all of the pertinent information about our company, business model, and every aspect of our business relationship with our Franchise Owner.
    3 Start the Qualification Process. Once your application is submitted, we will complete a credit and background check.
    4 Schedule a Discovery Day. Following the initial qualification process, you’ll travel to our headquarters near Orlando, Florida. You’ll meet with our senior leadership teams, learn about our support infrastructure, visit our prototype location, and experience our culture.
    5 Sign Your Franchise Agreement. Determine if Tijuana Flats is right for you. If we mutually agree to move forward, we’ll send your agreements out to finalize our partnership.
    6 Identify the Best Site and Lease Your First Location. Your site selection is key. Our Development Team will provide key criteria for sites and help you evaluate potential locations.
    7 Build Your Restaurant. Our Development Team will assist with the initial layout and design of your restaurant and provide equipment details as well. While your location is being built, you’ll complete our training program.
    8 Open Your Flats! You’ll receive support from training, operations and marketing. Each will help you set the stage for a strong opening.

    1

    Complete Our Online Request Form. You may also contact Christine Elam at 407-619-6790 or Christine.Elam@tijuanaflats.com. Once we receive your completed form, a member of our team will contact you.

    2

    Review our Franchise Disclosure Document. We will connect with you, giving you an opportunity to learn more about our brand and to ask us any questions you may have. If you would like to move forward, we will send you a Franchise Disclosure Document (FDD) and an Application for you to complete. The FDD provides all of the pertinent information about our company, business model, and every aspect of our business relationship with our Franchise Owner.

    3

    Start the Qualification Process. Once your application is submitted, we will complete a credit and background check.

    4

    our headquarters near Orlando, Florida. You’ll meet with our senior leadership teams, learn about our support infrastructure, visit our prototype location, and experience our culture.

    5

    Sign Your Franchise Agreement. Determine if Tijuana Flats is right for you. If we mutually agree to move forward, we’ll send your agreements out to finalize our partnership.

    6

    Identify the Best Site and Lease Your First Location. Your site selection is key. Our Development Team will provide key criteria for sites and help you evaluate potential locations.

    7

    Build Your Restaurant. Our Development Team will assist with the initial layout and design of your restaurant and provide equipment details as well. While your location is being built, you’ll complete our training program.

    8

    Open Your Flats! You’ll receive support from training, operations and marketing. Each will help you set the stage for a strong opening.

    You have questions?
    We have answers!
    Over the years we have learned that there are some questions that are most commonly asked by potential franchisees. We’ve answered those questions here.

    Just in queso you have a question you don’t see answered here, please contact us with your question. We will be happy to answer it.

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    WHAT IF I DON'T CURRENLTY OWN RESTAURANTS BUT HAVE OPERATIONS EXPERIENCE?
    We are seeking multi-unit operators with existing restaurant operations and the infrastructure to support growth.
    WHAT IS THE UPFRONT INVESTMENT COST FOR A FRANCHISE?
    The franchise fee is $35,000 per unit, with a three-unit commitment. The franchise fee is payable in two parts: half on executing the development agreement and half upon lease execution.
    What are your royalty and marketing fees?
    Royalty and marketing fees are outlined in the Franchise Disclosure Document (FDD).
    What is an average build-out cost to open a Tijuana Flats?

    While construction costs vary depending upon market and state, the average start-up cost for a Flats ranges between $490,050-$878,000. Further details and summaries are available in the Franchise Disclosure Document (FDD).

    How soon can I open?
    Typically the process from site selection through lease execution, construction and training to opening takes about 9-12 months. This is dependent on many factors such as availability of suitable real estate.
    What support do I receive as a franchisee?
    Tijuana Flats support team will provide ongoing marketing and advertising support, training and operations counsel and “as needed” support from other company departments. Full ongoing IT support is also available at favorable rates to franchise partners in compliance with our security and POS standards.
    How many employees would I need to operate a Tijuana Flats?
    Two managers working in shifts and nine employees for an average unit volume location.
    Must I live in the same market where my restaurants are located?
    Yes, the success of Tijuana Flats requires hands-on ownership and leadership and a deep understanding of each community we are serving.