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Just four years later, things began to really heat up. In 1999, Brian’s success caught the eye of restaurant industry hotshot Camp Fitch. Camp left retirement to become partner and chairman of Tijuana Flats. Brian’s dad, Chester Wheeler, soon followed, leaving a 30-year career at a Fortune 500 company to become CFO of Tijuana Flats.
Since then, Tijuana Flats has grown to 130 locations in six very lucky states. Brian Wright took over as CEO of Tijuana Flats in March 2019, bringing more than 35 years of experience to the post. Now, under his leadership, we are looking to heat things up again by offering franchise opportunities for select operators who are seeking a bold, exciting growth concept and proven returns.
Our core values drive our success. They define what’s important to us in life and as a brand. We strive to achieve them at all times, delivering big-hearted, over-the-top food and service.
Our leadership team has years of franchising experience that we put to work for our franchisees every day. This team approach along with a proven business system is a huge advantage for our franchisees.
Our leadership team has years of franchising experience that we put to work for our franchisees every day. This team approach along with a proven business system is a huge advantage for our franchisees.
Joe brings more than 40 years of expertise to this post. Prior to Tijuana Flats, he served as CEO of Church’s Texas Chicken, where he helped grow system-wide sales to over $1.2 billion. Prior to that he spent 28 years in the Burger King system at the executive level, running a division with $2 billion in sales, and as a franchise owner. Joe has a track record of delivering sustained revenue and profit growth. He is a talented and experienced restaurant veteran who is well positioned to take Tijuana Flats to the next level.